ASA rules against exaggerated success rate in “instant win” promotions

The Advertising Standards Authority (ASA) has ruled that instant win promotions on Highland Spring water bottles and packets of McCain French Fries breached The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) because the chances of winning a prize were far lower than the promotional material suggested. Highland Spring bottle labels stated that 10,000 “instant win” prizes…